planted at midnight. design studio


did you know that roots are

happiest when planted at night?

Think about it. Roots want to be underground; they want to meet the soil, learn it’s name and get their barings on their digs. They’re collecting data and trusting in their process, knowing just where to turn for nutrients and nourishment. The darkness, the quiet and the simplicity is their incubator.

They’ll come to find that they need the sun to thrive, as well. That in order for their alchemy to begin, they’ll need to emerge from their home and meet the light. But for now, they need the midnight hour. They need to soak up the moon and feel alive. They need to nurture their foundation.

Because how we start something is very important. And can feel scary, overwhelming + daunting.

You don’t have to do it alone.

I like to take my cues from nature and whole heartedly believe that when it comes to bringing your dreams + ideas into the world, how you begin is everything. And that’s where I come in.





like nature, I believe in creation through phases.

Which is why when it comes to your branding, we’ll work in seasons (three to be exact).

think of me like your personal gardener.


People do not buy goods and services. they buy relations, stories and magic. - Seth godin