Aptamil

aptamil

Campaign creation, copy and messaging concepts

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What does toddler milk give their customers (other than nutrition)? Peace of mind. That's what our client wanted us to show mothers all over Europe.

Option 1
At 9 am, your toddler loves bananas. By 5 pm, ‘bananas are yucky’. Sound familiar? You’re not alone. Big emotions are the hallmark of toddlerhood—you can thank their rapid growth and development for that. Combined with shifting schedules and changing moods, keeping up with their ever-evolving nutritional needs while supporting a well-balanced diet can feel like a lot.

Aptamil toddler milk is enriched with nutrients toddlers need more of like vitamin D and iron. And just the right amount of nutrients they sometimes get too much of, like protein. With a focus on immunity and a taste 85% of toddlers enjoy without any fuss, our easy-to-prepare toddler milk (we’re talking one-hand!) supports the strong nutritional foundation you’ve created at home. And helps fill in the gaps on days where their favorite word is ‘no’. 

Option 2
Mealtime can look different after your baby’s first year as they take their first steps and learn to talk. With their ever-growing independence, what they’ll eat (or won’t eat) can feel like a guessing game—leaving you to wonder if they’re getting all the nutrients that matter most. 

With Aptamil toddler milk, your child is free to explore new foods and express their preferences while still getting the extra nutrients they need— from the first hug of the day to the last snuggle before bedtime. Beyond immune system and growth support, it’s a taste they love with 85% of toddlers enjoying their bottle without any fuss*. Aptamil toddler milk supports the strong nutritional foundation and balanced diet you’ve created at home and helps fill in the gaps for peace of mind.