Unilever

Unilever

Campaign creation, copy and messaging concepts

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Unilever came to us with a big ask: write a claim for a deodorant that doesn't exist quite yet. Their biodynamic science was emerging but they wanted to understand the story behind it. Why did it matter to their customer? Helping them understand that was our job. And that's what we delivered.

“Devon wowed our client so much that they’ve asked to keep her on this project later down the line when they come back with concepts—they were so impressed. Especially because this product and the route we were asked to write doesn’t quite exist yet, but Devon managed to make it sound like one in a million. – Unilever”

Biodynamic deodorant claim
The typical day is full of ever-changing environments like multi-train traveling, shifting weather patterns, or the freezer aisle of the grocery store. With our climate-smart solid serums, clean protection is no longer reactive—it’s intuitive, and changes as your day does.

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This client wanted a product description for sunscreen, but it needed to align with a Gen-Z tone of voice. Playful, punny and smart. Done and done.

Sunscreen product description with Gen-Z ToV/audience
The best way to apply your sunscreen isn't in your bathing suit. It's in your birthday suit where those 'ouch areas' can’t hide: the bikini line. Side boob. That crook next to your armpit. We know them well, so plan for them. Apply sunscreen 15 minutes before you go out. And save the toast for your avocado.