Persil

Persil

Campaign creation, copy and messaging concepts

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How does one humanize detergent? It's easier than you think. Our client needed options for their UK and French audience, which meant telling stories in a way that each culture could appreciate.

Detergent campaign and back-of-pack copy for UK and French audience

Option 1
Come to your senses
That cabin in Colmar. The Aperol spritz on the Amalfi coast. Fragrances have a way of transporting us to our happy places. And now your laundry can, too. Our new Touch of Comfort Capsules give you the grit of exceptional cleaning and the confidence of an uplifting, long-lasting scent. So you can return to your favorite moments, long after you return home.

Option 2
Live. Love. Laundry.
Our lives shape shift. And our clothes continue to bring us joy with long-lasting aromatics. An old, favorite sweatshirt on a hard day. First date jitters and a borrowed dress from your roommate. Our new Touch of Comfort Capsules use perfume pearls that slowly release for fragrances that last up to 21-days. Because a life well-lived needs scents that live well.